As someone who’s always on the lookout for new, innovative beauty products, I’m excited to share some of the best Black-owned and budget-friendly beauty brands, and even more excited to see them spotlighted at Walmart! From hair care to skincare and makeup, Walmart’s recently launched Black-Owned Beauty site has everything you need in your beauty arsenal.

With over 20 brands featured, there’s truly something for everyone, regardless of hair type or complexion! I’m personally excited to discover brands like Alaffia, a plant-based skin and hair care brand handcrafted with fair trade ingredients who’s product sales go to funding community empowerment projects in West Africa, in addition to natural hair care brands like Mielle Organics and Thank God It’s Natural (tgin) that promote stronger, healthier strands, as well as makeup brand The Lip Bar and more.

As someone with biracial curls that always seem to be incredibly dry and unhappy no matter how much TLC I give them, I couldn’t wait to get my hands on tgin. My fellow curly girls know the struggle is very real when it comes to finding products that nurture and enhance curls, so when a brand comes along that’s especially formulated for curls of all types, you simply have to give it a try!

Not only are tgin products handmade in small batches for maximum freshness, but every product is free of sulfates, parabens, lanolin, petroleum, mineral oil, artificial colors and never tested on animals. Best of all, they’re formulated with natural ingredients like coconut oil, nettle leaf and olive oil, just to name a few. The brand’s founder has an inspiring story as well! After going natural back in 2003, founder Chris Tia said there were very few products made for kinky, curly and wavy hair, so she created tgin in an effort to make products that would make her feel confident about her curls, made with ingredients she felt comfortable using on her body. After using tgin’s Miracle repair Strengthening Shampoo, Conditioner, Deep Hydrating Hair Mask and Curl Bomb Styling Gel, my curls were shiny, soft to the touch, bouncy and full of life! I definitely plan on trying more products within this range.


These are the Best Black-Owned (and Budget-Friendly) Beauty Brands | Girl with Curves

Thanks to Walmart for sponsoring this post.

Discover the complete list of brands and range of products on Walmart’s Black-Owned Beauty site experience, here.